Strategic Market Plan Manual

The Strategic Market Plan (SMP) manual's concept is on Market Strategies. The manual emphasizes on the market strategies: consumer needs and wants. Most, if not all marketing books emphasize on the marketing strategies, that is the 4Ps: product, price, place, and promotion. 

Manufacturers/sellers that focus on market strategies do not produce the product first. Instead they carry out market research to identify the needs and wants of consumers before production begins. The result is much less wastage on scarce resources: materials, labor, and management time and efforts.

Manufacturers/sellers that focus on the marketing strategies allocate high percentages of their revenue on mass media activities. Those that focus on the market strategies spent much less on the promotion expenses. Instead, they allocate their resources on social media: low costs, thus higher profit margins. 

Contents
Philosophy of Strategic Market Plan 
Identify the Four Key Questions 
Scan the Micro-Environments 
Market Research in Target Segments 
Consumer Behaviors 
Market Segmentation, Targeting, and Positioning 
Marketing Strategies and Tactics 
Power of Social Media 
Integrated Market CommunicationPlan 
Budget Allocation, Control, Implementation, and Evaluation 
Case Studies 
Work Sessions 
Mind Maps 
Glossary
Index & Reference

Title: Strategic Market Plan: A Manual for Consumer Products and Services, Incorporating Social Media Platform 
Year: Published 2015 
ISBN: 978-983-3794-98-0 
Author: Dr Yap Chee Keong (Roger), EdD 
Publisher: Leeds Publication, Malaysia 
Available: Mehraj, Pustaka Badan, Pustaka Mukmin, Cemerlang Mubaruk.