Strategic Market Plan
Strategic Market Plan
The duration is either 2 days or 3 days. The third day is for workshops on: analyzing "small" market data with Microsoft® Excel® Multiple Regression & Excel Solver®. (Refer to Q&A page).
The R analytics ("big data") may be included in the future.
Note: We don't need to take out our wallet/purse for the analytical programs. The Multiple Regression and Solver are within the Microsoft Office®. The R analytics is open-source. Check out its website: https://www.r-project.org
The module is beneficial to the following participants:
Entrepreneurs who need information on the format and implementing a strategic market plan.
Marketing directors, managers, and executives who need a different approach in writing a strategic market plan.
The module is based on a plan that focuses predominantly on consumer needs and wants.
Notes:
Market Plan emphasizes on consumer needs, wants, and the social media. Results: lower expenditures: higher profit margins.
Marketing Plan focuses on the mass media and the 4Ps. Results: higher expenditures: lower profit margins.
Module Facilitator: Dr Roger Yap
Seminar Organizers
Training providers and corporations (in-house) are most welcome to organize the seminars. For details, please contact Dr Yap: rogerckyap@gmail.com.
Note: The seminars are not organized by Dr Yap. Individual inquiries for the Strategic Market Plan module will be forwarded to the training organizers. This ensures no conflict of interest as promotions of the module are performed by the seminar organizers.
